Smokefreelife launched a Shisha awareness campaign in 2013 with marketing collateral produced for an audience of over 7.5 million. Our campaign was presented at the UKNSCC 2013 Conference.
It is a useful campaign to take to universities. To support the campaign to answer questions which users may have we have developed a supporting booklet for Users and Healthcare Professionals outlining the facts to aid the delivery of a consistent message.
Working in partnership with the local tobacco alliance in Berkshire we have been able to bring the attention of Trading Standards and Tobacco Control leads those premises which are breaking legislation as we deliver services in these areas (Berkshire).