The aim of this campaign is to capture the spirit of the New Year and New Year’s resolutions by encouraging people to make stop-smoking pledges in preparation for the upcoming year. The beginning of the year is a time when people traditionally begin making lifestyle changes.
We understand that December is not always a practical time to give up smoking. During this period where people do not SAQD, our community campaigners and referring partners record their details and provide them to our central hub so they can be contacted in January to begin their quit attempt once the highly social month of December is over.
